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Natalia Rickenbaugh is a seasoned data and AI professional currently serving as Senior Manager at Lovelytics since March 2024. With extensive experience in data management and analytics, Rickenbaugh previously held the position of Enterprise Data Delivery Manager - Customer Data at PetSmart, where leadership of a team of Product Owners, Engineers, and Analysts focused on leveraging customer data to enhance business operations. Prior roles include Senior Manager of Business Intelligence at McKesson, where management of a $65M budget and a team of analysts supported corporate initiatives, and various positions at Discount Tire and MicroStrategy, where Rickenbaugh developed analytics products and fostered team cohesion. Rickenbaugh's career began at Citi as a Team Leader, demonstrating early leadership and team development skills. Rickenbaugh holds a Master's degree in Economics from SGH Warsaw School of Economics and a Bachelor's degree in Management Information Systems and Economics from Uniwersytet Warmińsko-Mazurski w Olsztynie.