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Christian Kobusch is a seasoned CRM professional with extensive experience in leading customer engagement strategies for B2C businesses. Currently serving as Head of Global CRM (ad interim) at Lovehoney Group and operating a consulting practice through crm.berlin, Christian specializes in interim management, CRM strategy creation, and customer lifecycle optimization. Previously held roles include Head of CRM at Gymondo, Mister Spex, and MEDWING, where Christian developed and implemented customer retention programs and CRM infrastructures. At Babbel, significant contributions included establishing CRM practices and enhancing user engagement. Christian's earlier career features senior roles at eBay Marketplaces focusing on internet marketing, database management, and multi-channel campaigns. Educational qualifications include a master's degree in Business Administration from Bielefeld University and a stint at Tilburg University.