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Chrissie Lam has been working in the fashion industry since 2000. In that time, they have held several roles. From 2000 to 2003, they were an Associate Concept Designer for Women's and Girls' at Abercrombie & Fitch. From 2003 to 2014, they were a Senior Concept Designer for Women's, Aerie & 77kids at American Eagle Outfitters. During this time, they designed innovative market intelligence programs and set strategic direction for multiple teams, launching successful product lines that doubled the revenue of the business in four years. Since 2014, they have been the Founder and CEO of Love Is Project, creating over 2000 jobs for female artisans in 10 countries and generating $10+ million in sales since launch as an e-com brand in 2017. Chrissie is also the creator of the Original Red Love bracelet and Love Is Project concept.

Chrissie Lam earned a Bachelor of Fine Arts in Fashion Design from Parsons School of Design - The New School between 1996 and 2000.