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Sam Lyons is a seasoned professional with diverse experience in event curation, marketing, and digital strategy. Currently self-employed at DJ Sam Sneed since January 2020, Sam has a strong background in corporate events and brand activations, alongside being a radio host on Louisville Public Media for over 12 years. Sam's previous roles include Co-Owner/Operator at Gold Bar, where extensive relationship management and financial forecasting were key responsibilities, and Director of HR/Digital Strategist at Forest Giant, focusing on digital marketing and HR practices. Earlier experience includes positions as Government Affairs Manager at American Pharmacy Services Corporation and Law Librarian at Smith & Smith Attorneys. Sam holds a Bachelor of Science degree in Criminal Justice and Corrections and a Bachelor's degree in Sociology from the University of Louisville.