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Giuliana Salvai serves as the Digital Communication Manager for Culture, Hospitality & Podcasts at Louis Vuitton since January 2012, leading global cultural and retail activations to enhance the brand's status as a Maison de Culture. Previous roles at Louis Vuitton include Digital Communication Project Manager in the Art, Culture & Heritage Department and Retail Event Manager at Headquarters, where responsibilities encompassed event production, project management, and digital content engagement. Earlier experience includes various internal communication roles at TOTAL, emphasizing organizational training and HR project management. Giuliana holds a Master 2 in European Master of Organizational, Work and Personnel Psychology from Université Paris Cité and a Master's degree in the Psychology of Work from Alma Mater Studiorum – Università di Bologna, complemented by a Licence in Psychology from Sapienza Università di Roma.