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Alex Panefieu currently serves as Chargé de Partenariats, Sponsoring & Hospitalités at LOU Rugby since January 2023 and has held the position of Directeur opérationnel at the Comité départemental Olympique et sportif du Rhône Métropole de Lyon since March 2022. Previously, Alex worked as a Business Developer at SPORT CONTROLE from September 2018 to October 2021, focusing on commercial development. Alex also completed a brief internship as a Commercial Assistant at HELILEO in early 2015, aimed at launching a new product line, NavigeoSport. Alex holds a Master in Sports Marketing from ESG (2018-2020), a Bachelor's degree in Entrepreneurship from Université de Bordeaux (2015-2016), and has completed studies in Commercial Techniques at IUT Bordeaux (2013-2015).