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Simona Sorriento is an experienced professional in the gaming and digital marketing sectors, currently serving as Casino Live Manager at Lottomatica since May 2021. Simona's expertise includes defining and executing launch and go-to-market strategies for casino games, enhancing website usability, and managing marketing and communication plans. Prior to Lottomatica, Simona worked as Digital Product Marketing Manager at IGT Italia, contributing to online market strategies and CRM activities, and served as Web Product Manager at GTECH Interactive, focusing on regulatory compliance and product management. Earlier roles include Content Editor at TheBlogTV S.p.A. and Junior Marketing Specialist at Enterprise Digital Architects. Simona holds degrees in E-Learning and Media Education from Università degli studi Roma TRE and in Public and Corporate Communication from Sapienza Università di Roma.