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Giulio del Balzo has a background in Marketing and Communication, with experience in various roles such as Account Manager, Loyalty Manager, and Communication Specialist. Currently working as Loyalty - Campaign Management & Engagement Expert at Lottomatica, Giulio has been responsible for launching the online Loyalty Program for Lottomatica and Goldbet. Prior to this role, Giulio has worked with companies like Competitive Mind, Mastercard, TBWA\Worldwide, and McCann Worldgroup, managing clients such as Mastercard, Eni, BNL Gruppo BNP Paribas, and Poste Italiane. With a Master's degree in Marketing & Communication from Luiss Guido Carli University, Giulio has a strong educational background to support their professional experience.