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Danilo Sassone is an experienced professional in digital marketing and financial management. Currently serving as the Digital Marketing & Affiliates Manager at Lottomatica since February 2018, Danilo specializes in acquisition strategies and partnership opportunities to enhance brand awareness and improve the performance of the web affiliate channel. Danilo previously held roles at Paddy Power Betfair, including Italy Digital Marketing Manager, where responsibilities included managing CRM and acquisition budgets and reporting on KPIs to the Leadership team. Earlier experience includes financial controlling positions at Angelantoni Test Technologies and Tarkett, focusing on financial analysis and budget management. Danilo holds two degrees from Università degli Studi di Perugia, specializing in finance and statistics.