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Raj Banshi Kumar is an accomplished sales professional with extensive experience in various leadership roles within the industry. Currently serving as the Assistant General Manager - North and Zonal Head - North at Lotte India Corporation Limited since December 2020, Raj is responsible for tracking performance across key sales functions and aligning strategies with other departments. Prior experience includes serving as Zonal Head at BIC, where responsibility encompassed sales and marketing for several Indian states, and as Regional Sales & Development Manager at Perfetti Van Melle, focusing on profitable business growth in Bihar. Raj has a robust background in sales management and strategic planning, further enhanced by roles at Kellogg India Pvt Ltd, Glaxosmithkline Consumer Healthcare Ltd, and Dabur India Limited. Academically, Raj holds an MBA in Marketing from Uttar Pradesh Technical University and a Bachelor's Degree in Science from Agra University.