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Rowena Adalid is an experienced professional in sales and marketing, currently serving as the Director of Membership at the Los Angeles Tourism & Convention Board since November 2021. Previously, Rowena held positions in corporate and group sales at Cirque du Soleil Entertainment Group, where strategic sales and marketing initiatives were developed for the Southwest region. Rowena has also worked as Director of Sales at the Academy Museum of Motion Pictures, orchestrating sales strategies for private events and VIP experiences. Additional experience includes marketing management at Warner Bros. Entertainment, Madame Tussauds, and Dolby Theatre, where comprehensive marketing plans and promotional strategies were crafted to enhance brand visibility and drive revenue. Rowena holds a Bachelor of Arts from UCLA and is pursuing a diploma in Advanced Digital and Social Media Marketing from Shaw Academy.