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Lacey Frederick is a seasoned professional in partnership development and marketing with extensive experience in the sports industry. Currently serving as the Director of Partnership Development & Strategy for the Los Angeles Rams, Lacey previously held leadership roles at Playfly Premier Partnerships, Dallas Mavericks, and Learfield IMG College, focusing on strategic brand alignment, partner marketing, and integrated marketing solutions. Lacey's background includes managing high-profile sponsorships and corporate partnerships, along with executing nationwide fan engagement campaigns for the Green Bay Packers. Early experience includes directing promotions for the Sioux Falls Stampede Hockey Club and maintaining client relations at TSE Services, LLC. Lacey holds a Bachelor of Science degree in Public Relations from the University of Wisconsin-La Crosse.