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Asmita is an Indian national, with a background in economics and statistics. She began her career in the advertising industry, working in both India and China on campaigns for some of the world’s biggest FMCG brands. She joined L’Oréal in 2013, as Chief Marketing Officer for L’Oréal China, where she was responsible for laying the foundations for the Group’s e-commerce acceleration in China (including building the Group’s first joint-business partnerships with Alibaba and Tencent). She was appointed Chief Digital Officer for the Consumer Products division in 2017 and additionally in 2020 was named as Chief Media Officer for the L’Oréal Group. She has helped the Group and its brands maximise media value and ROI by focusing on the key digital growth drivers. Asmita joined the Group’s Executive Committee as Chief Digital Officer in April 2021.