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Anthony Kefer is a Senior Group Sales Manager (Maternity Cover) at Lore Group. Before Lore Group, Anthony worked as a Cluster Senior Sales Manager MICE at Birch and as an Account Director of Groups & Events at The Standard, London. Anthony has a strong background in sales and has worked at companies like Marriott International and LoyaltyLion in various sales and business development roles. Anthony holds a Bachelor's degree in Psychology from Loughborough University.