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Samantha MacLean is an experienced Colour Marketing & Design Manager at Lorama Group, a position held since November 2014, where responsibilities include conducting comprehensive yearly analyses of colour trends and design to influence product development and marketing strategies. Prior roles at Lorama include Colour Marketing Specialist, focused on colour forecasting and trend analysis, and Marketing and Design Associate, responsible for creating compelling content for marketing campaigns. Samantha also serves as the VP of Marketing for Color Marketing Group since January 2021, overseeing brand management and leading design for marketing communications. Additional experience includes freelancing as an illustrator and teaching graphic design, complemented by a Bachelor of Arts in Illustration from Sheridan College, obtained in 2014.