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Vaneetha Balasubramaniam is a seasoned communications professional with extensive experience in strategic communications and marketing. Currently serving in External Comms at Hoare Lea since July 2024 and as a Partner at Wake Up And Smell The Copy since May 2024, Vaneetha has previously held key roles including Head of Marketing at Asian Arts Agency and Business Director at M&C Saatchi Talk, where strategic counsel was provided to high-profile clients such as the Department of International Trade and Alibaba. Additional experience includes positions at Speed Communications and Lovehoney, as well as a freelance career as a PR Director with a diverse portfolio. Vaneetha's career began after completing an education at Middlesex University from 1994 to 1999.