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Eduardo Gomez de la Mata is a seasoned marketing and digital strategy professional with extensive experience in various roles within the tourism and digital sectors. Currently serving as the Corporate Head of Marketing & Digital Strategy at Lopesan since January 2015 and as an Associate MBA Professor at Instituto Canario de Turismo, Eduardo has previously held positions such as Director of Sales & Marketing at Holiday World Resort and Territory Sales Manager at Roiback. Additionally, Eduardo has contributed as an Associate Professor at The Valley Digital Business School and Sociedad de Promoción Económica de Gran Canaria (SPEGC). Eduardo's educational background includes a Bachelor's degree in Marketing & Advertising from the University of the Arts London and various specialized courses in marketing and innovation.