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Yi Hsieh C. currently serves as Chief Strategy Officer at Lootex and as an Advisor at Radiance Ventures, both since early 2024. Previously, Yi was COO & Consultant at KryptoGO, where significant contributions included a comprehensive business model transformation and successful rebranding initiatives. Other notable positions include VP of Marketing at Kronos Research, CMO at KuCoin Exchange, and Senior Director of Brand & Marketing Strategy at CreditEase, where Yi launched a pilot brand tailored for high-net-worth clients. Yi's earlier experience spans digital marketing roles at Standard Chartered Bank and product marketing consulting at American Express, with an academic background consisting of an MBA from Alliance Manchester Business School and a BA in Journalism from Shih Hsin University.