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Shannon Pratt has a strong background in licensing and business development. In 2006, they worked as an Account Executive at Warner Bros. Consumer Products, where they managed the licensing and brand exposure of TV and film properties. They also worked as a Licensing Assistant at Warner Bros. from 2003 to 2006. From 2010 to 2015, they served as the Director of Business Development at NECA - National Entertainment Collectibles Assoc, overseeing marketing and retail strategies, licensing deals, and brand management. In 2015, they joined Disney ABC Television Group as the Director of Franchise Management, focusing on licensing for ABC TV and creating retail and promotional programs. They then joined NECA again in 2016 as the Corporate General Manager and Head of Licensing, leading business development and licensing efforts for NECA, Kidrobot, and Joseph Enterprises. In the same year, they also worked at Paisley Park as the General Manager, overseeing the transformation of Prince's Paisley Park into a museum. In 2019, they became the Head of Licensing and Business Development at Loot Crate, and in 2020, they joined Rubie's Costume Company, Inc. as the Head of Licensing.

Shannon Pratt holds a Bachelor of Arts degree from Pepperdine University, however, no specific start or end year for this education has been provided.