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Kristina Kalpokaite is an experienced digital marketing professional with a strong background in strategy and execution across various roles. Currently serving as Head of Strategy and Senior Solutions Consultant at Loop Horizon since April 2023, Kristina is instrumental in redefining how brands leverage first-party data. Additionally, as Director at Serpentine Flux Ltd since February 2023, responsibilities include supporting digital marketing strategies and Managing MarTech and AdTech solutions. Prior experience includes significant leadership positions at Vanarama as Head of Acquisition and Interim Head of CRM, Philip Morris International as Manager Digital Media, and Summit Media UK as Head of Paid Media, among others. Kristina holds a BA Hons 1st in Tourism Business Management from Birmingham University and a Bachelor's degree in German Language, Literature, and Linguistics from Vilnius University.