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As Head of Marketing for lool, Lena is responsible for crafting and executing brand strategy, marketing activities, and ecosystem awareness.

A born and raised New Yorker (don’t worry she doesn’t make that a huge part of her personality), Lena moved to Israel for University to attend Reichman University and later Hebrew University.

Lena brings nearly a decade of experience managing Communications and Content strategy for B2B SaaS brands and early-stage startups. Prior to joining lool, Lena was the Head of Brand and Global Communications for Klear (acquired by Meltwater), an influencer marketing platform.

Outside of work Lena enjoys hanging out with her cats, googling the cast of every TV show she's ever watched, and speaking in third person.