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Lidia Otero has worked in several eCommerce roles since 2016. From 2016 to 2017, they were an eCommerce Assistant & Customer Service at BIMBA Y LOLA. In 2017, they worked as an eCommerce Manager and eCommerce Specialist at UNOde50. From 2021 to 2022, they were an eCommerce Manager at CVNE - Compañía Vinícola del Norte de España. Currently, they are an Outlet eCommerce Analyst at Lookiero, where they are responsible for the implementation of the unsold strategy, tracking and reporting sales performance and main KPI's, and providing detailed analysis and interpretation of key business data.

Lidia Otero completed their degree in Law from Universidad Autónoma de Madrid between 2010 and 2014. From 2015 to 2016, they attended EF International Language Campuses to obtain a C1 in English. In 2016 and 2017, they attended Universitat Oberta de Catalunya to obtain a Formación Superior en eCommerce y Marketing Digital. Lidia is currently attending ThePower Business School to obtain a Máster en Digital Marketing.