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Laura Bayon Arroyo has had a varied career in marketing and events. Laura began working at Ushuaïa Ibiza Beach Hotel in 2017 as a Special Event and Production Management. Laura then moved to Grupo Larrumba Holding in 2018, taking on the role of Event and Marketing Coordinator. That same year, they joined Hï Ibiza (Ushuaïa Entertainment S.L.) as an Artist Liaison. In 2021, they began working at Too Good To Go, taking on two roles: B2B Marketing & Growth Specialist and B2B Marketing. Most recently, they started at Lookiero in 2022 as a Global Performance Marketing Specialist.

Laura Bayon Arroyo has an extensive education history. Laura obtained a Dual Master's degree from Hult International Business School in Disruptive Innovation in 2021 and a Master of Science in International Marketing in 2020. Laura also obtained a Dual Degree in Bachelor of Business Administration and Tourism from Universidad Rey Juan Carlos in 2018. Additionally, they obtained a Bachelor of Business Administration (BBA) from Ecole 3A - L'école internationale du management responsable in 2017. In addition to their formal education, Laura has obtained several certifications, including a Google Ads Display Certification from Google in 2020, a Google Ads Search Certification from Google in 2020, a Lightning Experience Reports & Dashboards Specialist from Trailhead by Salesforce in 2020, a Trailhead Adventurer from Trailhead by Salesforce in 2020, a Content Marketing Certified from HubSpot Academy in 2020, and a Social Media Certified from HubSpot Academy in 2020.