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Fran Rodríguez has worked in various roles in the digital marketing and communications industry since 2010. From 2010-2014, Rodríguez worked as a journalist and copywriter for Azul y Blanco Comunicación. From 2014-2016, Rodríguez was a Paid Social Media Manager for Adsmurai. From 2016-2017, Rodríguez worked as a Paid Social Media Strategist for Performics EMEA, where they managed more than 40 brands for Nestlé Group. In 2018, Rodríguez worked as a Senior Digital Marketing for Norwegian, where they decided where, when, and how to maximize digital budget to increase traffic and revenue. Also in 2018, Rodríguez worked as Head of Digital Marketing and CRM for Wallapop, where they led Wallapop's digital investment and strategy from acquisition to retention. In 2021, Rodríguez became the Head of Growth for Colvin, and in 2022, Rodríguez became the Director of Growth for Lookiero.

Fran Rodríguez completed a Bachelor of Journalism from Universidad de La Laguna in 2013 and a Master of Marketing from Universitat Autònoma de Barcelona in 2014.