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María Aparicio Furelos has worked in various roles since 2009. From 2009 to 2011 they worked as a Marketing and Communications Specialist at Gasteiz On. From 2011 to 2012 they worked as a Retail Consultant at AEGA. From 2012 to 2013 they worked as an SEO Specialist at COMUNICARE - Marketing Online. From 2013 to 2014 they worked as an SEO Manager at Rocket Internet GmbH and as an Online Marketing SEO at Affinitas GmbH - eDarling. From 2014 to 2016 they worked as an SEO Consultant at Relevant Traffic. Since 2016 they have worked as a Digital Consultant (SEO & SEM) at Aukera® | Analítica Web y Consultoría Digital. In 2019 they began working as an SEO Manager & Growth Specialist at Lookiero.

María Aparicio Furelos obtained a Licenciatura en Publicidad y RRPP from the University of Navarra between 2004 and 2008. María then went on to earn a Master en Dirección en Marketing y Gestión Comercial from ESIC Business & Marketing School between 2009 and 2010. In 2010, they completed a Curso de formación de Dirección y Gestión de empresas de distribución comercial in Marketing y Distribución from Universidad del País Vasco/Euskal Herriko Unibertsitatea. In 2019, María obtained a USER EXPERIENCE IMMERSIVE from UXER SCHOOL. Additionally, María has obtained five certifications from Google, including Certificación en Vídeo de Google Ads (2018), Google Analytics Individual Qualification (2018), Certificación de Publicidad de Display (2018), Certificación de publicidad en búsquedas (2018), and Fundamentos de Google Ads (2018).