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Michel Myara is an accomplished entrepreneur with extensive experience in founding and leading innovative companies in the fintech and beverage sectors. As Co-founder and CEO of Simplicity Fintech Inc since July 2021, Myara directs the development of looch, a comprehensive mobile operating system designed to streamline financial management for businesses. Prior to this, Myara founded LYTT and successfully established a modern online platform and customized CRM during the 2019-2021 period. From 2012 to 2018, Myara founded Bugsy Brewing, focusing on creating an innovative line of alcoholic beverages through market research and compliance expertise. Myara also pioneered the performance energy drink market as the founder of RAGE Beverages from 2004 to 2014, launching RAGE in 2005 with a unique formulation. Myara is an alumnus of Concordia University.