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Hadrien Piana is a seasoned marketing professional with extensive experience in the pharmaceutical and biotechnology sectors. Currently serving as the Director of Strategic Marketing for the Cell & Gene Technologies Business Unit at Lonza since March 2017, Hadrien has progressively held roles including Associate Director and Sr. Manager, where responsibilities included brand positioning, marketing strategy, and project management for key campaigns. Prior to Lonza, Hadrien worked at ICC Health as an Account Manager, SERMO as a Senior Project Manager, and Boomerang Pharmaceutical Communications as a Project Manager, focusing on marketing and communications within the pharmaceutical industry. Hadrien's early career included managing event logistics and online content for various organizations, underpinned by educational qualifications from KEDGE Business School and the University of Westminster.