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Melissa Luebbe currently serves as the Vice President of Client Development at Longwoods International, a travel and tourism research consultancy. Prior to this role, Melissa held the position of Chief Engagement Officer at Zartico, where strategic use of big data and technology was emphasized. Additional experience includes serving as Client Management Director at O'Keefe Reinhard & Paul, overseeing the Illinois Office of Tourism account, and a notable tenure at Meredith Corporation as Publisher of Midwest Living and National Director of Sales & Marketing. Melissa's early career features roles at Great Lakes of North America and Edelman Public Relations, as well as an editorial position at the University of Illinois at Urbana-Champaign, where foundational skills in communication were developed. Melissa earned a BA in Speech Communication from the University of Illinois at Urbana-Champaign.