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Ailén Cano Martell has a long and varied work experience. In 2022, they were appointed Head Branding & SEO and SEO Specialist & Performance at LOMI Chile. In 2021, they worked as a Consultor SEO-posicionamiento web at D2B - Inteligencia Digital. From 2016 to 2021, they worked as a Freelance Digital Marketing Specialist, developing strategies geared towards promoting a brand, product or service on the internet by monitoring and analyzing the behavior of the company and its competition, as well as Search Engine Optimization (SEO), PR and communication, Social networks, Copywritting and content writing for products and services. From 2007 to 2016, they worked at ENIA, where they held the roles of Director of information and communication technology, Human Resources Management Technician and Economic Technician. In their role as Director of information and communication technology, they were in charge of keeping the IT department running smoothly and efficiently, as well as responsible for the marketing and website of the company. As Human Resources Management Technician, their functions included the preparation of payroll and remuneration, and staff training and education. As Economic Technician, their job functions included internal counterpart audits, indicated in detail of each legal document and its existence, and payroll entry and registration.

Ailén Cano Martell has a diverse educational background. In 2005-2009, they attended the Technological School of Economics and obtained a Technical Accountant Bachelor. From 2011-2015, they attended the University of Matanzas and obtained a degree in Ingeniería Industrial. In 2017-2018, they attended Neetwork.com and obtained a Master in Digital Marketing and Web Analytics. In 2019-2020, they attended ENEB - Escuela de Negocios Europea de Barcelona and obtained a Master in Digital Marketing and ECommerce and an MBA in Business Administration and Management. Additionally, Ailén Cano Martell has obtained several certifications from LinkedIn and Crehana in 2021 and 2020, respectively.