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Nicholas Platt currently serves as the CEO and Founder of LO:LA (London : Los Angeles) since February 2017. Prior to this role, Nicholas held the position of Chief Marketing Officer at Zero Electric Vehicles Inc. from December 2020 to December 2021. Nicholas has an extensive background in creative roles, including Executive Creative Director and Creative Director at RAPP from 2002 to September 2016, and Executive Creative Director at Alphabet advertising from 2000 to 2002. Nicholas began a career in art direction at notable agencies such as Saatchi & Saatchi, TBWA\Worldwide, Proximity Worldwide, and DP&A, starting as a Junior Art Director in January 1991.