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Etgar Bonar currently serves as the Chief Marketing Officer at Lokalise, focusing on leveraging AI for convenient and cost-effective localization solutions. Previously, at Rapyd, Etgar held the position of Vice President of Sales, contributing significantly to the global Go-To-Market strategy and managing diverse sales teams, as well as leading the SMB and Product-Led Growth segments. At Taboola, Etgar was the Global Head of SMB/Growth Customers, overseeing a significant revenue-generating unit during its pre- and post-NASDAQ IPO phase. Etgar's marketing expertise was further developed at Amazon as the Global Head of Marketing Communications, where a global marketing strategy was executed across multiple regions. Earlier experiences include positions at nioHealth and Johnson & Johnson, alongside academic credentials including an MBA from London Business School and a B.Sc. from Tel Aviv University.