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Iida Virta is a digital marketing professional currently serving as a Digital Marketing Coordinator at Loikka since February 2024, with a broad skill set encompassing content creation, social media management, paid advertising, employer branding, brand management, event coordination, website maintenance, email marketing, marketing analytics, and photography and videography. Prior to this role, Iida worked as a Digital Marketing Specialist at Turun Sanomat, focusing on paid social media marketing and copywriting. Additional experience includes roles at Kesko - K-Group as both a Junior Digital Media Specialist and a Digital Content Producer, content creation at Smoothly, internship positions in social media marketing at Eezy Henkilöstöpalvelut and Grail Group Ltd, as well as journalism positions at Pop Media Oy, Elisa, and Ilta-Sanomat. Iida holds a Bachelor's degree in Communication, Journalism, and Related Programs from Turku University of Applied Sciences.