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Juha Meronen is an experienced executive in the digital services sector, currently serving as the Executive Vice President of Digital Services at Loihde since January 2021, where the focus is on enabling business continuity through data, AI, and digitalisation. Juha is also the Chief Executive Officer of Loihde Factor, which creates people-focused digital services. In addition, Juha holds a board member position at Mezzoforte Oy - Huutokaupat.com and previously served on the board of AirFaas. With a history of leadership roles, Juha has been the CEO of Tori.fi, driving significant growth, and has held senior positions at Avaus Consulting, Blyk, and Accenture, where expertise in analytics, consulting, and strategic management has been demonstrated. Juha holds a Master's degree in Social Sciences with a focus on Economics from the University of Helsinki.