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Heli Järvenpää is a versatile professional with extensive experience in digital marketing and communications. Currently serving as the Digital Marketing Lead at Loihde Oyj since September 2023, Järvenpää focuses on partnering with business leaders across various sectors and exploring AI tools. As a freelancer since May 2014, Järvenpää offers expertise in video coaching, content creation, digital marketing, social media, and music production. Previously, Järvenpää held positions such as Marketing Manager at Sysart Oy from January 2018 to August 2023, and Communications Manager at Algol Oy from April 2011 to January 2018, contributing significantly to marketing strategies and communication initiatives in both roles. Järvenpää's earlier career includes leadership roles at Tapiola Pension and communication roles at CIMO, Veikkaus, and Stora Enso Oyj. Education includes a Master of Arts in Organizational Communication and PR from the University of Jyväskylä and an Insurance Examination diploma from FINVA.