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Michael Rust has extensive work experience in business intelligence, strategy, and analytics. Their most recent role was as the Director of Business Intelligence at Logitix since October 2021. Prior to that, they worked at the Nashville Predators from 2016 to 2021, serving as the Director of Business Strategy and Intelligence, Senior Manager of Business Strategy and Intelligence, and Business Intelligence Manager. Before joining the Nashville Predators, Michael worked as the Database Marketing and Analytics Manager at The Aspire Group Inc, Database Marketing and Analytics Coordinator at The Aspire Group Inc, and Business Analytics Consultant at Troitone Productions. Michael also gained experience as an Analytics Intern at UCF Athletics, Graduate Assistant at The National Consortium for Academics and Sports, and Assistant Event Coordinator at Amatuer Athletic Union. Michael started their career as a Cast Activities and Wellness Intern at The Walt Disney Company.

Michael Rust earned a Bachelor of Science (B.S.) degree in Business Administration and Management, General from Murray State University, where they studied from 2008 to 2012. Michael then pursued further education at the University of Central Florida, where they obtained a Master of Business Administration (M.B.A.) degree with a specialization in Master of Sports Business Management (M.S.B.M.) from 2013 to 2015.