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Sergio Benavent is a Senior Consumer Insights Lead at Logitech, specializing in mice & keyboards globally. Sergio founded YOUnique Presentations, focusing on peak performance in presentations. At Coty, Sergio led consumer insights for Max Factor & Astor, and at Procter & Gamble managed research for Max Factor globally. Sergio is also experienced in professional haircare and laundry sectors. With a background in biochemistry and technical engineering, Sergio holds multiple degrees including a Master in Business Administration. Sergio is a certified Digital Marketing Professional and completed the Leading Digital Business Transformation Program at IMD.