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Alena Lebedeva is a seasoned marketing and media buying professional with over a decade of experience in strategic purchasing and supplier management across notable companies. Currently serving as the Media & Marketing Services Buying Manager at LG Electronics since September 2012, Alena has been instrumental in formulating and implementing local marketing services purchasing strategies and managing relationships with global and local advertising agencies. Previous roles include Non TV Media Manager at Unilever, where Alena coordinated media and PR buying for various brands, and Press-buyer at Initiative (ADV Group), focusing on print planning and client management. Alena holds both a Master’s and Bachelor’s degree from Moscow State Linguistic University, specializing in Company Management and Economic Science respectively.