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Naomi de Kruif is an experienced product owner currently working at LOGEX since January 2022, focusing on data quality and insights related to expensive medications. Prior to LOGEX, Naomi worked at Het Studielokaal B.V. as a tutor and examentrainer, supporting students in their studies and organizing courses. Naomi's analytical skills were further developed during a stint as a data analyst at the Ingenieursbureau van de gemeente Amsterdam, and as a deep learning intern at MRIguidance, where software for bone segmentation was developed. Previous research experience includes working at The Netherlands Cancer Institute, where deep learning algorithms were developed for breast tissue classification, and conducting a bachelor research project at VUmc. Naomi holds a Master of Science in Biomedical Engineering from Eindhoven University of Technology and a Bachelor of Science in Medical Natural Sciences from Vrije Universiteit Amsterdam.