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Mr. Roffman has over 25 years of marketing and product management experience with leading enterprise software companies. He is responsible for defining Loftware’s product strategy and was instrumental in the launch of Loftware Spectrum, the industry’s leading Enterprise Labeling Solution. In addition, he is responsible for overseeing all corporate marketing functions and leads Loftware’s thought leadership efforts. Mr. Roffman specializes in the impact of supply chain trends on enterprise labeling and he frequently speaks at industry events and authors editorial content on the subject. Prior to joining Loftware, Mr. Roffman served as Vice President of Products at AFS Financial Solutions where he was responsible for driving product strategy, positioning, and marketing programs. He also served as Director of Product Management at Softrax Corporation and was at Infoseek where he launched a business information product selected by Netscape as a “Premier Netcaster Channel.”