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Karina Mayumi Nishikawa is an experienced professional in business strategy and operations, currently serving as New Business Manager and B2B Strategy Manager at Loft since May 2021. In this role, Karina is responsible for designing B2B go-to-market strategies and launching new products. Previously, Karina held significant positions at various companies, including Strategy and Expansion Manager at Loft, where Karina launched BH operations and led initiatives to enhance sales conversion at Foxter Porto Alegre. Other roles include Operations Specialist at 99Food and Senior Business Analyst at QuintoAndar, focusing on market strategy and financial analysis. Karina's educational background includes an exchange program at the University of Groningen and a degree from the University of São Paulo in Business Administration. Key skills encompass storytelling, financial modeling, stakeholder management, and data analysis.