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Paloma J. has extensive work experience in various roles and industries. Paloma started their career in 2007 at IPEX, where they provided consulting services to Spanish companies doing business in the US, Canada, and Mexico markets. Paloma also developed and executed promotional and public relations strategies for Spanish companies. In 2010, Paloma became the Chief representative for the US, Canada, and Mexico at IPEX.

In 2013, Paloma joined PayMe powered by Aztec Exchange, a fintech company, as a Marketing and Events Manager. Paloma was responsible for developing and executing digital and offline marketing strategies, including SEM and SEO globally. Paloma successfully positioned the company brand, generated lead generation, and increased brand awareness.

Since 2017, Paloma has been working at Loewe as the Global Head of Digital Data and Ecommerce Performance. Their role involves managing digital data and optimizing ecommerce performance for the company. No end date is provided for this role, indicating that Paloma is currently still employed at Loewe.

Paloma J. holds a Master's degree in digital marketing from ISDI, which was obtained from 2016 to 2017. Prior to that, they attended the Digital Marketing Institute from 2013 to 2014, although the degree earned is unspecified. In 2005, Paloma completed a Master of International Trade from Universidad de Castilla-La Mancha. Before that, they obtained a BA from Humboldt-Universitat zu Berlin in 2004 and a Licenciatura in BA from Universitat d'Alacant from 1999 to 2004.

In terms of certifications, Paloma obtained the Google Analytics 4 certification from Google in December 2023. Paloma also holds the Google Analytics Advanced certification from Google Academy, obtained in 2017. Additionally, they acquired a HubSpot Certification from HubSpot in September 2016.