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Sofie Lindgaard-Frantzen is an accomplished professional in global e-commerce and digital marketing with extensive experience in leading direct-to-consumer initiatives and omni-channel strategies. As the Global Head of D2C E-commerce at Lindt & Sprüngli from July 2021 to April 2024, Sofie spearheaded the e-commerce program across 23 markets while developing a strategic roadmap for digital platforms. Prior roles at ECCO Europe included Senior Content and Merchandising Manager, where Sofie managed content strategy across various markets, and Online Marketing Coordinator, focusing on email marketing campaigns. Sofie's early career included roles in communications and as a blogger, complemented by a solid academic background with master's and bachelor's degrees in Comparative Literature from the University of Copenhagen, as well as exchange studies in Political Science and English.