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For 20 years she has found that ‘sweet spot’ where strategy, tactics, and aesthetics converge to generate the results her clients depend on. Applying discipline and methodologies to the creative process, staying on top of the key drivers to powerful market awareness, including social and all things digital, Barbara develops campaigns which routinely exceed goals.

Barbara oversees the creative direction for video and advertising concepts, and ensures the right message efficiently reaches its defined target. She appreciates that marketing has plenty of moving parts…and she’s the glue that keeps them integrated at Lodico.

With an artistic degree from the Fashion Institute of Technology in New York, and a business degree from Western New England College, Barbara blends graphic design, media acumen, with B2B and B2C savoir faire.

Her early client-side career instilled client simpatico. But it is her long record of client successes on the agency side, and her keen understanding of the ever moving digital drivers that influence media awareness, that combine to surprise and delight clients.