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Martha Voyer has an extensive background in media and broadcast planning, with over three decades of experience. Key positions include EVP, Media Director at Allscope Direct, SVP TV Planning at Mercury Media, and SVP Director of Broadcast at Zenith, where responsibilities included developing and executing offline direct response media buys across various industries such as insurance, travel, and pharmaceuticals. Martha's experience also spans leadership roles at OMD Media Direction and SCP Rapp Collins, where oversight of DRTV buying departments was critical for achieving client objectives. Education was completed at Cornell University.