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Marci joined the LWD team in 2017 and serves as Vice President, Planning. She brings 11 years of media experience working with some of the industry’s top direct-response campaigns. Prior to LWD, Marci worked as a Senior Media Buyer at a well-known DRTV agency and was responsible for negotiating media and campaign planning. Currently, she is responsible for managing a wide range of campaigns from traditional DRTV to retail campaign services for industry leaders. With a comprehensive understanding of marketplace trends, Marci’s custom approach to campaign development, based on each client’s specific demographics and targets, has provided consistent and positive ROI results.