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Catherina joined the LWD team in 2009 as a Media Specialist. Over the years, she has been instrumental in building both response-driven campaigns and awareness-based executions across Linear and Digital media. Her insight and ability to analyze results, along with her broad range of expertise have enabled her to consistently deliver on client goals and objectives. She has provided her strategic planning skills on various accounts, some of which include Esurance, JG Wentworth, Keepsake, Listen to Lively, Choice Hotels, Idea Village, and Birddogs to name a few.