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James Middleton is an experienced National Account Director at Loch Lomond Group since June 2022, where leadership encompasses the UK National Accounts business across Grocery, Cash & Carry, and Convenience channels. Previously, James held multiple senior roles at Pernod Ricard from December 2008 to June 2021, including Field Sales Director, where responsibilities involved leading a major commercial transformation and managing a team of 73, and various Director roles focusing on the Impulse, Grocery, and On Trade Managed Retail sectors. Earlier in the career, James served as National Account Controller at Anheuser-Busch, overseeing significant teams and the Budweiser portfolio across Grocers and Wholesale sectors. James holds a Master of Philosophy and a Bachelor of Arts in Economics from the University of Sunderland, as well as qualifications from INSEAD and the Wine & Spirit Education Trust.