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Ruba Afram is a seasoned marketing professional with extensive experience in developing and implementing marketing strategies across various sectors. Currently serving as a Senior Marketing Manager at localsearch (Swisscom Directories AG) since June 2018, Ruba oversees B2C marketing strategies and digital marketing initiatives. Prior to this role, Ruba held a similar position at SIX from August 2010 to May 2018, focusing on marketing strategies for the Indian market. Earlier experience includes leading marketing teams at Credit Suisse, where responsibilities encompassed marketing communication measures and campaign management for the Private Clients segment and investment products. Ruba started the marketing career at UBS as a Marketing Project Manager for Private and Corporate Banking. Educationally, Ruba holds a Master of Business Administration from the University of Zurich and a Matura in Natural Sciences with a focus on Mathematics from Kantonsschule Baden.