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Assaf Lev is an accomplished entrepreneur and product leader with extensive experience in the technology sector. Currently serving as Co-Founder and CEO of Locals since July 2019, Assaf previously held roles as VP Product & Innovation and Product Director at PX from June 2017 to August 2019. Assaf co-founded and contributed significantly to Pictition from October 2015 to September 2018 and led Blipit LLC as Co-Founder and CEO from November 2013 to August 2015. Assaf's career began as a Product Manager at Virtual Spirits between September 2011 and August 2013 and includes early experiences in media as a writer for Ben Gurion University's student newspaper from October 2009 to September 2011, along with military service as an Army Officer in the Israel Defense Forces from August 2002 to December 2006. Assaf holds a B.Sc. in Industrial Engineering & Management with a specialization in information systems from Ben-Gurion University of the Negev, completed in 2012.