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Chris Sniffen has extensive experience in the advertising and media industry. Chris is currently working as the Sr Director of Sales at Locala, where they utilize consumer insights and location data to drive brand awareness and increase business outcomes. Previously, Chris held the position of VP of Sales at AiDigital, where they focused on defragmenting the media supply chain within the digital ad space. Chris also worked as a Sr Sales Director at S4M, where they developed technology to connect brands to consumers and optimize store visits. Prior to that, Chris was the Sr Director of Business Development at SITO Mobile Ltd., and the VP of Sales at Motrixi Media Group. Chris started their career as a Sales Consultant at CBS Corporation and has held various sales positions at Myxer Mobile, Jump TV, Flatiron Media, and National Lampoon. Throughout their career, Chris has consistently exceeded sales goals and has worked with notable brands such as Warner Bros, Pepsi, Sony Pictures, Unilever, and Fox TV.

Chris Sniffen attended the State University of New York at Plattsburgh from 1976 to 1980, earning a Bachelor of Science degree in Business Communications.